GLOSSARY
Paper Description
80# Gloss Text
Standard glossy paper stock, about as thick as a light magazine cover. The shiny finish provides an excellent opaque base for rich process color printing. This is our most popular stock for: Brochures, Catalog Inserts, Flyers, Posters, etc.
100# Gloss Text
Similar to the 80# gloss text, but 25% thicker and heavier, for a more substantial feeling piece. Standard Uses: Brochures, Information Sheets, Self-mailers, etc.
80# Matte Text
This stock is finely coated with a non-gloss finish. It provides an excellent opaque base for easy to read, crisp typography. Standard Uses: Brochures, Catalog Inserts, and Flyers, etc.
80# Gloss Cover
As a "cover" stock, this paper is stiff, about like a postcard or baseball card. This stock is coated with a glossy finish, making photographs and other images look beautiful. Standard uses: durable, heavy-weight Brochures, Catalog Covers, Product Spec Sheets.
100# Uncoated Cover
An option for business cards. This bright white smooth #1 grade cover stock is 14 pt in thickness and matches the 70# text-weight stock we use for letterhead and envelopes.
120# Gloss Cover
We use this stock exclusively for postcards, business cards and rack cards. The glossy, coated finish makes photographs and other images look beautiful. Consider adding aqueous coating to your four color sides for added protection and shine.
70# Uncoated Text
We use 70# Lustre for stationery and envelopes and 70# Cougar Opaque Offset on calendars and newsletters. These uncoated (non-glossy) white stocks are guaranteed safe for desktop laser printing. Many common stationery stocks are not appropriate for 4-color printing, so we have selected these for best results. Feels thick and substantial in your hands.
24# Uncoated and 28# Uncoated
This is a standard stock commonly used for envelopes, also called White Wove. The 28# is thicker and heavier than the 24#.
Aqueous Coating
This clear coating is used to protect your printed pieces. It provides a high-gloss surface that deters dirt and fingerprints. Aqueous coating improves the durability of postcards as they go through the mail, and protects business cards as they ride around in people's pockets. It also looks beautiful on brochures, catalog covers, and stand-alone flyers. Gives brochures a rich, high-end feel! |
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